
Client
Stone X Stadium
Services
Brand Story
Brand Identity
Campaigns & Content
Year
2025
Credits
Joelle de Jong
London’s gateway venue. StoneX Stadium, redefined beyond match day. More than a venue, a flexible destination built to host everything from sport to culture, conferences to weddings. Inspired by the stadium’s panelled façade, we created a modern, dynamic system designed to flex across every touchpoint. Bold. Controlled. Built to move. A sharper identity for London’s gateway venue.











